Aroma Joe's
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News Coverage
Dec 28, 2020

Aroma Joe’s Continues Strong Massachusetts Growth

Beloved New England coffee chain continues its Massachusetts market growth; also adding a location in Tewksbury.

February 18, 2020 // // PORTLAND, Maine – Aroma Joe’s, one of the nation’s leading handcrafted beverage chains, is bringing its farm-to-sip quality coffee and specialty beverages to the Haverhill area. This location is part of a larger expansion plan for the brand in New England and throughout the East Coast.

Business partners Paul Casso and Nathaniel Higgins have signed an agreement for a second Aroma Joe’s coffee shop location. Casso, a store manager for a large clothing company and Higgins, a 911 dispatcher, are also the owners of the Salisbury, Massachusetts Aroma Joe’s location which opened in January of 2019. After being customers of Aroma Joe’s for years, the duo decided to get involved with the brand and help grow its presence throughout the Massachusetts area.

“We fell in love with the Aroma Joe’s brand and the business model almost instantly,” Higgins said. “Aroma Joe’s is about so much more than providing a cup of coffee. It is a brand dedicated to serving positive energy with every handcrafted beverage. We are focused on serving the next generation of coffee drinkers who appreciate our dedication to providing a high quality coffee and positive experience with every visit. We are very excited to help grow such a genuine concept and have no doubt that wherever we end up will welcome us with open arms.”

Founded in 2000 and franchising since 2013, Aroma Joe’s prides itself on having created a new standard within the coffee & espresso, beverage infusions and energy drink industries. The chain’s proprietary coffee blends are craft-roasted in Maine and are Rainforest Alliance Certified, which means they are sustainably grown and ethically sourced. The menu includes handcrafted espresso-based drinks such as various lattes and mochas which can be customized with limitless flavor combinations.

“Nathaniel and Paul have been wonderful ambassadors of our brand in Salisbury,” said Aroma Joe’s CEO Loren Goodridge. “As our expansion into Massachusetts continues, we are proud to have knowledgeable franchise partners like them to help grow the Aroma Joe’s presence. We have no doubt that their Haverhill area location will be a great success.”

The local expansion plans come at a time when Aroma Joe’s continues to rapidly expand its national footprint. Today, there are 68 locations open and operating in five states, with more than 20 additional stores in various stages of development. Company plans call for filling the Eastern Seaboard within the next 5-10 years.

The cost to open a 650-1,200 square-foot Aroma Joe’s franchise, including the franchise fee and overall investment cost, is between $256,500 and $702,000.

About Aroma Joes®

Founded in 2000 and headquartered in Portland, Maine with 68 locations across Maine, New Hampshire, Massachusetts, Pennsylvania and Florida. The company began franchising in 2013 and is a local destination for handcrafted coffee and espresso drinks, unique infused blends, signature AJS RUSH® Energy Drinks and a variety of all-day food offerings. Aroma Joe’s is fueling the modern world by serving positive energy in a friendly and upbeat environment by focusing daily on the customer, the community and the cup. For more information visit:

Media Contact:

Charlie Jones
Franchise Elevator PR
(O) 847-239-8171
[email protected]

SOURCE Aroma Joes®

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