Aroma Joe's
WELCOME TO AJ’S NATION

The first Aroma Joe’s opened in East Rochester, New Hampshire in 2000 by four cousins from Maine – Marty and Tim McKenna and Mike and Brian Sillon.  They had a passion for coffee and serving positive energy to every customer and each community.  They also recognized an opportunity when looking at what the competition offered – impersonal service, poor quality and lack of innovation.  Aroma Joe’s quickly grew to become a beloved community destination across Maine and New Hampshire as more people experienced the Aroma Joe’s difference.  In 2012 with the help of Loren Goodridge, a well-known Subway franchisee and Development Agent, Aroma Joe’s began franchising.  There are now over 70 + shops in Maine, New Hampshire, Massachusetts, Pennsylvania and Florida.

Aroma Joe’s is quickly growing as more people discover the Aroma Joe’s difference and is always looking for amazing franchisees to spread the AJ’s positivity in new areas.

Aroma Joe's
2000 - Two sets of brothers

The first Aroma Joe’s opened in East Rochester, New Hampshire in 2000 by four cousins from Maine – Marty and Tim McKenna and Mike and Brian Sillon.  They had a passion for coffee and serving positive energy to every customer and each community.  They also recognized an opportunity when looking at what the competition offered – impersonal service, poor quality and lack of innovation.  Aroma Joe’s quickly grew to become a beloved community destination across Maine and New Hampshire as more people experienced the Aroma Joe’s difference.

Aroma Joe's
2012 - Launch of AJ’s Rush® Energy Drink

Aroma Joe’s has always put product innovation at the forefront.  Aroma Joe’s created their proprietary Energy Drink – AJ’s Rush® in April of 2012 and it has quickly become a fan favorite.  The flavor profile is bright with flavors of berries and is a perfect base for any of AJ’s signature flavors such as Beach Bum or Green Alien or for the limitless flavors customers can choose.

Aroma Joe's
2012 - Here we Grow!

In 2012 with the help of Loren Goodridge, a well-known Subway franchisee and Development Agent, Aroma Joe’s began franchising.  There are now over 70 + shops in Maine, New Hampshire, Massachusetts, Pennsylvania and Florida.

Aroma Joe’s is quickly growing as more people discover the Aroma Joe’s difference and is always looking for amazing franchisees to spread the AJ’s positivity in new areas.

Aroma Joe's
2019 - Launch of our new coffee program

Launch of New Coffee Program – In 2019, Aroma Joe’s completely revamped their coffee program to ensure the beans used for each handcrafted beverage are not only sustainably grown and ethically sourced but create coffee and espresso beverages that are even more full-flavored, rich and deliciously smooth.   All of Aroma Joe’s core beans are used for hot, iced, cold brew and espresso beverages are 100% Rain Forest Certified.  This means coffee farmers are audited annually against a rigorous standard with detailed environmental, social and economic criteria.