Forbes: Aroma Joe’s Takes Handcrafted Coffee Seriously
At a time when robots are working in kitchens, and artificial intelligence (AI) is directing us what to do, Aroma Joe’s, an all-franchised chain of 97 locations, based in South Portland, Maine, takes its handcrafted coffee seriously. No robots for them. Instead it prides itself in having “no automated processes in our coffee and all drinks are individually made for each customer,” said Carrie Riley, its chief marketing officer.
Other coffee chains, she suggested, hit a button to prepare their coffee, but not at Aroma Joe’s. “We hand pull our espresso shots and hand tumble the milk or dairy into that beverage,” she explained.
It also takes the authenticity of its coffee beans seriously. Its beans are sustainably grown, ethically-sourced, and craft-roasted at its roastery in Topsham, Maine.
Centered in the Northeast, Aroma Joe’s specializes in old-fashioned customer service, reliance on franchising to grow and treating its coffee farmers right.